Sun, Dapeng; Ma, Jun; Zhu, Di; Zhu, Jia - In: Economics : the open-access, open-assessment journal 19 (2025) 1, pp. 1-17
With the widespread adoption of digital technology and self-media, the rural "internet celebrity economy" has become a leading force in the development of the rural digital economy. Rural internet celebrities quickly attract followers by showcasing local culture, talents, skills, or everyday...