Levitt’s ground-breaking concept of social remittances has inspired many empirical studies in migration research, yet its theoretical underpinnings remain relatively underdeveloped. Most fundamentally, the interpretations of what social remittances are have multiplied, posing the risk of...

The shift toward an ROI-driven marketing mindset has transformed marketing from a cost center to a strategic investment, leveraging data analytics, customer-centric strategies, and agile adaptation. This research examines the theoretical foundations of return on marketing investment (ROMI),...

This paper provides a comprehensive analysis of the various economic and social factors that have shaped Bangladesh’s development, tracing its evolution from pre-independence stagnation and post-war recovery to its emergence as a resilient and increasingly prosperous nation in South Asia. The...