Chatbots increasingly support the agricultural sector by facilitating information exchange and enhancing decision-making. However, even most contemporary chatbots still do not provide contextually reliable advice to meet the day-to-day agricultural needs of farmers. This chapter presents...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...