Kashiramka, Siddharth; Gupta, Prashant; Bali, Arjun; … - In: Evolving Strategies for Organizational Management and …, (pp. 209-236). 2025
The web has rapidly become the one-stop shop for all research, product comparison, evaluation, and great price deals done pre-purchase. Customers are more aware and demanding than ever. The evolution of technology and digitization has created a great opportunity for companies to influence the...