This chapter discusses the transformation of marketing strategies through generative AI with a focus on OpenAI's ChatGPT technology. Traditional marketing tools become inadequate when consumer preferences move toward personalized and real-time engagement. Through CRM integration alongside prompt...

Foodborne illnesses, often referred to as food poisoning, each year. These illnesses result from consuming contaminated food or beverages. Understanding the causes, consequences, and challenges associated with foodborne illnesses is essential for developing effective prevention strategies and...

Generative AI has revolutionized text and language processing, offering transformative competencies that redefine how virtual media is created, personalized, and ate up. This period employs advanced neural networks, along with transformers and generative pre-educated fashions, to deliver...

The primary objective of this chapter is focused on Generative AI and its role in the software development process. Software development is thought to be significantly disrupted by generative AI. It has been demonstrated that platforms, repositories, clouds, and tool and process automation...

The research aimes to develop an AI literacy assessment approach for university faculty members in Russia. Theoretical background formed the TPACK framework and theory of planned behavior. The research design included two stages. During the first stage we conducted an exploratory literature...