Reyes Reina, Fernando; Zelaya, Sandra Hernandez - In: Marketing Strategies for the Internationalization of …, (pp. 301-328). 2025
This chapter explores the dual nature of Corporate Social Responsibility (CSR) and Corporate Social Irresponsibility (CSI), arguing that these constructs often coexist within firms and form a behavioral continuum. Drawing on psychological and organizational dynamics, the chapter examines how CSR...