Yıldırım, Seda; Demirtas, Isıl; Yıldırım, … - In: Retail Innovations in Business Models, (pp. 447-478). 2025
The development of the digital economy has supported e-commerce and integrated businesses with the digital world. Especially during the Covid-19 period, confinement at home and the transition to remote access business activities have accelerated the digital adaptation process of both consumers...