Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-13
Artificial intelligence has changed the hospitality industry, which relies heavily on human interaction. This paper explores the factors influencing the adoption of artificial intelligence, focusing on technological anxiety, perceived trust, anthropomorphism, perceived intelligence, hedonistic...