This study introduces a new measure of sector-specific capital stock, utilizing disaggregated Gross Fixed Capital Formation data by activity demand. The employed methodology is based on the perpetual inventory method, adapted for a matrix approach to harmonize with the Capital Flow Matrices...

This chapter explores how ethical and inclusive digital marketing strategies can foster meaningful customer engagement and loyalty among marginalized communities. It examines real-world campaigns targeting underrepresented populations, such as linguistic minorities, individuals with limited...

The integration of Artificial Intelligence (AI), Machine Learning (ML), and image processing in marketing research and branding enables predictive analytics, hyper-personalisation, and real-time consumer engagement. However, these technologies raise ethical concerns over privacy, surveillance,...

The current chapter discusses the ethical concerns that arise because of the high uptake of new and customer focused digital marketing approaches. With artificial intelligence, big data, behavioral targeting, and immersive technologies becoming more prone to increase engagement and loyalty to...

The rapid advancement of data science, AI, and big data technologies has revolutionized decision-making in healthcare research and policy development, yet these innovations present complex ethical challenges. This manuscript explores critical concerns such as data privacy, bias in predictive...

In today's rapidly evolving digital economy, organizations must balance innovation with ethical responsibility to achieve sustainable success. This study explores how ethical change management and governance influence employee satisfaction and organizational performance in a private digital...

The Reality of the hybrid workplace has created a new paradigm for leadership that requires innovative solutions to drive productivity, engagement, and operational efficiency across dispersed teams. But the use of AI in HR is not without major ethical questions. This chapter contributes to the...

Generative AI systems are fast changing the research, industry and society. These systems are used to generate new content, decisions and knowledge with minimum human involvement. This possibility brings to the fore serious ethical issues. This chapter explores some of the most important ethical...

"This book explores how AI is transforming the fashion industry, shaping consumer behavior, and influencing sustainability. It examines digital personalization, chatbots, resale platforms, and immersive experiences, while critically assessing AI's environmental impact, offering insights for...