The movies or films which are depicted in the electronic media grabs the attention of the tourists in attracting the potential tourism destinations. This study mainly focuses on exploring various potentials and impacts of marketing and promotion of film Induced Tourism in Karnataka. In this...

By examining the significant flaws in multivariate risk analysis and integrated risk analysis, this article introduces a new approach to evaluating the total risk within complex risk systems: the principle of multi-dimensional risk (MDR) analysis. Under this framework, the scope of each...

Cryptocurrency investment in India has quickly become a mainstream financial activity, but it is still highly prone to psychological factors that impact the decision-making of retail investors. This study examines the effect of personality traits on cryptocurrency investment behavior using the...

Objective This study investigates the relationship between leadership behaviors and employees' organizational citizenship behavior (OCB) in government higher education institutions (HEIs) in Rawalpindi, Punjab. Methods The population consisted of approximately 3,000 employees across four HEIs...