This chapter examines the adoption of virtual reality (VR) in hospitality and its impact on guest experiences, expectations, and emotional well-being. Using qualitative methods, semi-structured interviews were conducted with 15 participants navigating VR simulations of hotel environments,...

Mental health services are now part of the expanding worldwide medical tourism industry. While travelling, consider therapy and overall health. As this develops, people's perceptions, decision-making processes, and brand loyalty are significantly influenced by how businesses portray themselves....

Exploring human resource innovations in e-economy explores the transformative role of innovation in shaping the dynamics of the contemporary global economy. It examines how technological advancements, digital transformation, and new business models alter production processes, labor markets,...

This study examines whether IAS 38-recognized identifiable intangible assets (excluding goodwill) are associated with corporate leverage in Thailand, an emerging bank-dominated financial system, and whether that relationship changed after the COVID-19 shock. Panel on listed firms supports a...

"Exploring Knowledge Production and Policy Shifts in Global Higher Education examines the essential dimensions shaping higher education amidst current global trends in policy, governance, and internationalization, with a focus on how knowledge production contributes to these dynamics and...