Digital games with their appeal to the masses have become a leading choice for brands to engage in brand activism within gaming environments. The study explores the intersection of digital games and brand activism through a structured literature review and a case-based analysis. The literature...

One of the topical global challenges that jeopardises achieving sustainable future is the increasing carbon emission from many developing countries due to poor environmental regulations, resources shortages and inadequate clean technology to derive an energy transition process, which reduces...