Understanding consumer behavior is crucial for promoting sustainability in an era of rapid technological advancement and environmental challenges. This study focuses on Japan and Germany. Drawing on data collected through an online survey conducted by a professional web survey company in early...

"As climate change worsens, businesses bear a moral responsibility to respect the planetary boundaries and reduce the "negative externalities" of their economic activities. This is why all businesses are now being asked to Do LESS (harm). But here is the big problem: we humans are not born to do...

Introduction -- Theoretical Foundations -- Introduction of Action Research Study -- Over-Engineering: Antecedents and Intervention Strategies -- Frugal Engineering: Towards Adequately Engineered Materials -- Action Research Evaluation, Summary and Research Contribution -- Bibliography.

Frugal innovation considers societal and operational challenges as starting points for innovative solutions that could serve as drivers of sustainable development. Prior research, however, has done little to understand firm level requirements to set-up a frugal innovation-based business. In this...

In an age marked by resource constraints, environmental concerns, and a growing awareness of social responsibility, the intersection of frugal innovation and ethical consumerism emerges as a pivotal pathway toward sustainable development. This chapter aims to explore the synergies between frugal...

The concept of frugal is attributed to products, process, services and systems to develop under resource-constraints, customers are at the center of the development of accessible, adaptable, affordable and appropriate comfortability. Various concepts have been associated interchangeably with the...

The study explores the intersection of frugal innovation, circular economy, and environmental entrepreneurship for sustainable development. Given the dearth of resources, increasing pollution and global warming, with an increasing demand for goods and services because of increasing global...