Ganesha, K. S.; Kalyanchakravarthy, Kallem - In: Multidisciplinary Approach to Luxury Consumption and AI, (pp. 197-212). 2025
This study examines how cognitive biases affect users' choices of third-party logistics (3PL) products during the decision-making process, with an emphasis on the nudge theory's applicability. Confirmation bias, risk appraisal bias, anchoring and adjustment, and other cognitive biases frequently...