This paper investigates the emerging potential of metaverse technology and the diverse opportunities it presents for companies across industries. Although the metaverse remains in its nascent stages, its swift evolution has introduced a broad spectrum of use cases that hold significant promise...

The management of sustainability transitions often includes action to accelerate technological change. Deployment policies are essential measures to increase the adoption of technologies and spur technological development. However, processes of technological development often follow non-linear...

Purpose: This paper investigates how companies in the market research industry employ digital marketing, with a focus on social media strategies. The aim is to evaluate their impact on client engagement, brand visibility, and market positioning. Design/methodology/approach: A multi-case study...

Digital transformation is reshaping industries worldwide, and tourism is no exception. In the dynamic context of Dubai, a city recognized globally for its innovative megaprojects, integrating digital technologies into the tourism sector has transcended the status of a mere trend to become a...