Search Results

Impact of social media during COVID-19 using binary logistic model

Jora, Rachna Bansal; Mittal, Prabhat; Verma, Priti - In: Market dynamics and strategies in a post-crisis world : …, (pp. 129-139). 2025

Persistent link: https://www.econbiz.de/10015632382

The impact of social media, entrepreneurial orientation and managerial networks on the performance of Tunisian SMEs

Mohamed, Fitouri - In: Journal of entrepreneurship and public policy 14 (2025) 3, pp. 541-560

Persistent link: https://www.econbiz.de/10015466607

The impact of social media influencer information overload on purchase avoidance : the role of customer confusion and prior product knowledge

Agnihotri, Durgesh; Chaturvedi, Pallavi; Tripathi, Vikas - In: Journal of research in interactive marketing : … 19 (2025) 6, pp. 897-916

Persistent link: https://www.econbiz.de/10015515402

The impact of social media influencer's age cue on older adults' travel intention : the moderating roles of travel cues and travel constraints

Leung, Xi Yu; Zhong, Yun Ying; Sun, Jie - In: Tourism management : research, policies, practice 106 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015073194

The impact of social media influencers on the financial market performance of firms

Keasey, Kevin; Lambrinoudakis, Costas; Mascia, Danilo V.; … - In: European financial management : the journal of the … 31 (2025) 2, pp. 745-785

Persistent link: https://www.econbiz.de/10015338131

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

Zeqiri, Jusuf; Koku, Paul Sergius; Dobre, Costinel; … - In: Marketing intelligence & planning 43 (2025) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10015201427

The impact of social media on knowledge, attitude and practices (KAP) towards sustainable consumption in higher education institutions

Jillani, Hammna; Chaudhry, Muhammad Nawaz; Jafri, Syeda … - In: Cleaner and responsible consumption 17 (2025), pp. 1-13

Purpose: Overconsumption is an escalating problem, the unchecked levels of production and consumption craft a vicious cycle that results in excessive exploitation of natural resources. This research attempts to assess the sustainable consumption practices (SDG 12) of university students by...

Persistent link: https://www.econbiz.de/10015458760

The impact of social media on the shape and form of public relations and advertising within IMC

Mortimer, Kathleen; Laurie, Sally; Holtz, Matthew; … - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 101-113). 2025

Persistent link: https://www.econbiz.de/10015333797

Impact of social media posts' characteristics on movie performance prior to release : an explainable machine learning approach

Abdulrashid, Ismail; Ahmad, Ibrahim Said; Musa, Aminu; … - In: Electronic commerce research 25 (2025) 6, pp. 4533-4557

Persistent link: https://www.econbiz.de/10015595535

Impact of social media reels on entrepreneurial intentions in the hospitality sector : extended concept of new entrepreneur

Rashidin, Md. Salamun; Taheri, Babak; Javed, Sara; … - In: International journal of contemporary hospitality management 37 (2025) 13, pp. 190-212

Persistent link: https://www.econbiz.de/10015608489