Ma, Shenglin; Zeng, Hongjun; Liu, Huifang; Yan, Han - In: South African journal of business management 56 (2025) 1, pp. 1-15
Purpose: This article aims to reveal how online reviews in virtual communities affect the reputation of platform sellers. Through research, consumers are encouraged to make effective use of online reviews, and it also provides enlightenment for the marketing management of cross-border e-commerce...