Impacts of AI-generated content on brand reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book...

Algorithm-powered short videos, which leverage advanced algorithms and recommendation systems to analyze user preferences, have emerged as a dominant force in digital media. By comparing individuals before and after their exposure to short videos, this study provides causal evidence that short...

Economic conclusions drawn from multi-attribute choice experiments are known to be sensitive to the attributes included in the choice set. This sensitivity has not been considered in multi-alternative choice experiments that are commonly used in food demand modeling. This study implements a...