Danh, Le Thi My; Anh, Nguyen Quynh; Truc, Ly Thanh; … - In: Contemporary Drivers of Economic Behavior and Digital …, (pp. 109-136). 2025
This chapter focuses on the role of TikTok and the influence of celebrities on tourists' intention to visit promoted tourist destinations. An online survey was conducted with over 240 young people aged 18 to 25 in Ho Chi Minh City, Vietnam. Participants were further exposed to celebrity TikTok...