Search Results

The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment : from an emotional connection perspective

Tser-Yieth, Chen; Yeh, Tsai Lien; Ya-Wen, Huang - In: The service industries journal 45 (2025) 2, pp. 228-255

Persistent link: https://www.econbiz.de/10015194279

The influence of small and medium-sized enterprise financial literacy on Fintech adoption in a fourth industrial revolution era

Munongo, Shallone; Pooe, David Rabolane Isaac - In: South African journal of economic and management sciences 28 (2025) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10015624880

The influence of social capital on perceived social mobility : empirical evidence

Cascavilla, Alessandro - In: Annals of public and cooperative economics 96 (2025) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10015371946

The influence of social capital on rural female entrepreneurs' growth intention : the mediating role of human and psychological capital

Rana, Tonika; Singh, Preeti - In: Journal of developmental entrepreneurship : JDE 30 (2025) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10015400793

The influence of social control and feelings of guilt in a religious context on consumer boycotts

Kıyak, Fatih Mehmet; Oflazoglu, Sonyel - In: Journal of international consumer marketing 37 (2025) 2, pp. 117-128

Persistent link: https://www.econbiz.de/10015593366

The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations : comparison between UGC and FGC

Wijaya, Caroline Octavia; Wijaya, Serli; Jaolis, Ferry - In: Journal of Islamic marketing 16 (2025) 2, pp. 402-427

Persistent link: https://www.econbiz.de/10015330204

Influence of social media followers on revenues : a pilot study of Europe's top 20 football clubs

Valcarce-Torrente, Manel; Pérez-González, Benito; … - In: Academia : revista Latinoamericana de administración 38 (2025) 3, pp. 478-496

Persistent link: https://www.econbiz.de/10015597177

The influence of social media interactions on consumer behavior in influencer vs. user-generated destination content : the role of source and content factors

Listiawardany, Elmira; Astuti, Rifelly Dewi - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 2, pp. 111-140

Manuscript type: Research Article. Research Aims: This study aims to examine the influence of Social Media Interactions on destination content toward Visit Intention and Behavioral Engagement, with Source Credibility, Homophily, and Content Quality as mediators. It also compares these mechanisms...

Persistent link: https://www.econbiz.de/10015589730

Influence of social media on consumers' brand choice : a moderated mediation model

Saini, Anubha; Elangovan, Rajesh; Sharma, Tejinder - In: International journal of business excellence : IJBEX 36 (2025) 2, pp. 250-271

Persistent link: https://www.econbiz.de/10015632592

Influence of Social Media on Quick Commerce

Hmidi, Thouraya Othman - In: Methods and Applications of Quick Commerce (Q-Commerce), (pp. 33-50). 2025

The study concluded that the Social media has a significant influence on quick commerce (q-commerce), which is the fast delivery of goods and services, often within an hour or less. The influence can be observed in several key areas The study also concluded that Social media platforms like...

Persistent link: https://www.econbiz.de/10015565292