Lakshmi, Rakatu Vijaya; Bejugama, Sridhara Murthy; … - In: Elevating Brand Loyalty With Optimized Marketing …, (pp. 221-236). 2025
There is a growing demand for research into the factors that influence the consuming of organic food as its popularity grows around the globe. This paper's objective is to examine how qualities, customer trust, and perceived value affect the desire to buy organic food. A survey was administered...