As the digital landscape undergoes continuous evolution, the field of influencer marketing experiences significant transformations, shifting its focus toward novel platforms and the burgeoning metaverse. This chapter delves into the dynamics of influencer marketing within the metaverse, aiming...

In recent decades, environmentally responsible behaviour (ERB) has attracted significant attention across different disciplines. However, empirical studies investigating the key drivers of ERB within tourism destinations remain scarce in emerging countries settings. This gap is especially clear...