Hao, Jingjing; Zou, Xin; Chen, Yufeng; Liu, Yuan - In: Journal of innovation & knowledge : JIK 10 (2025) 4, pp. 1-27
In the digital service supply chain, digital service providers undertake the marketing platform development programs with satisfying digital service quality (DSQ) to help traditional retail enterprises (TREs) achieve digital technologies and merchandizing innovation. To illustrate the influence...