Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...

Chief executive officer (CEO) succession is a critical event for Small and medium-sized enterprises (SMEs), often leading to significant organizational and strategic changes, uncertainty, and the risk of failure if mishandled. An essential yet underexplored topic is how CEO succession influences...

China's low-carbon city pilot policy (LCCPP) plays a crucial role in reducing carbon pollution and promoting green development. It stimulates enterprises' green innovation (GI), such as through the promotion of circular carbon technologies and energy-efficient practices. However, a negative...