The innovative potential of companies is a pivotal driver of both firm-level competitiveness and broader economic transformation. This study quantitatively and qualitatively assesses how innovation-viewed as a core component of intellectual capital-affects the commercial success of companies...

The public sector has made significant innovations in its contemporary operations. Beyond digitisation, enhancing the processes involving public servants is necessary to provide effective service to citizens. This study examines the connection between internal marketing strategies and job...