Listiawardany, Elmira; Astuti, Rifelly Dewi - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 2, pp. 111-140
Manuscript type: Research Article. Research Aims: This study aims to examine the influence of Social Media Interactions on destination content toward Visit Intention and Behavioral Engagement, with Source Credibility, Homophily, and Content Quality as mediators. It also compares these mechanisms...