Climate change mitigation has placed increasing pressure on businesses to adopt sustainable practices, yet the absence of clear rules has led to widespread greenwashing, i.e., misleading claims about environmental benefits. This paper examines the evolution of EU policy responses, with...

This chapter examines greenwashing in the high-end fashion industry, exploring challenges and proposing adaptive strategies for sustainable development. It establishes a theoretical framework defining key concepts such as greenwashing, Sustainable Development Goals, and Corporate Social...

In response to increasing concerns about environmental degradation, companies started to introduce actions that portrayed their attentiveness to these issues. This commitment, however, hardly translates into actual improvements in corporate environmental performance and outcomes, which leads to...