Warum Green Nudging der Schlüssel zur nachhaltigen Veränderung ist -- Psychologische Prinzipien hinter dem Nudging-Ansatz -- Arten von Green Nudging -- Best-Practice-Beispiele für Green Nudging -- Möglichkeiten und Grenzen des Green Nudgings.

This study examines the pro-environmental attitudes and behaviors of individuals across different age groups. We compare young adults with older adults in an online experiment with German participants. We use an incentivized task - the Work for Environment Protection task (WEPT) - to measure...

This study aims to analyze the conditions of green organizational management and technological-innovation. The analysis departs from assuming that green organizational management innovation and technological innovation has a direct influence on sustainable green organizational performance under...

Green orientation as a strategic tool in achieving sustainability in SMEs has turned out to be an imperative and conscious shift towards business processes that strive to be environment friendly. The study attempts to explore the green orientation tools, challenges and the possible outcomes when...