The current global environment is rapidly, and never before seen in this way, is changing mainly due to human activities and has manifested itself in a many-sided crisis that affects climate change, the stability of ecosystems and the depletion of species. According to the IPC, climate change,...

Artificial intelligence (AI) is revolutionizing urban planning by enhancing the simulation of urban growth and land-use changes. Most AI models often fail to predict how proposed development areas will shape future expansion, leading to misaligned planning and urban sprawl. This study addresses...

Most marketing decisions are made in hindsight. As markets shift rapidly and consumer responses become increasingly shaped by uncertainty, emotion, and context, traditional approaches often fall short. This chapter argues for reframing simulations as laboratories for strategic experimentation,...

This study examines the function of BGI in urban development, emphasizing its importance for Indian cities dealing with environmental challenges made worse by dense, rapidly growing urbanization. The study focuses on effective BGI programs that promote sustainable development, urban resilience,...