The rapid development of digital technology has introduced a new order of large-scale change within brand management in the fast-changing landscape of the digital marketplace. This chapter provides the fundamental principles of brand management within the digital era and demonstrates the...

This book, Building Digital Technological Capabilities: A Global South Perspective, explores how digital transformation is reshaping businesses and societies, focusing on emerging and developing economies. It examines the challenges and opportunities of adopting digital technologies to achieve...

In an age where data flows more freely than ever before, the ability to translate information into actionable insight has become a defining feature of organizational success. Nowhere is this truer than in the realm of talent management. This chapter explores the growing intersection between...

This chapter provides an overview of case studies of 31 nonprofit organizations, in the arts, human services, education and youth development, philanthropy and membership associations, that have addressed recent, sometimes existential, challenges to their operations. The resilience strategies of...

Sustainability accounting can have a transformative role by helping companies shift from shareholder-focused to stakeholder-oriented practices. By measuring and reporting on sustainability risks, impacts, and opportunities, companies can improve their accountability and transparency efforts....

Focusing on the physics of the catastrophe process and addressed directly to advanced students, this innovative textbook quantifies dozens of perils, both natural and man-made, and covers the latest developments in catastrophe modelling. Combining basic statistics, applied physics, natural and...

Dollarization was far from being a hot topic when we began to organize this book. It was obviously a very important issue for those countries living under this regime, but it was no longer a common recipe for stabilization as it was in the 1980s and 1990s. Months before the book went to print,...

Natural Conditions and Foundation of the Chinese Economy -- Historical Development of Chinese Economy (Before 1949) -- Economic Development and Exploration of New China (1949-1978) -- Reform and Transformation of China’s Economy (after 1978) -- Economic and Social Development in China since...