Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...

Programmatic advertising, in the ever-fluid context of digital marketing, has successfully redefined the page and leveraged big data and advertising technologies for delivering high impact and wide-scope contextualised advertising (Jain et al, 2022). In this chapter of the present study,...

This chapter explores the transformative role of Project Management Information Systems (PMIS) in modern project management. It discusses how PMIS integrates various tools, processes, and resources to enable efficient project planning, execution, and monitoring across industries. The chapter...

"This book describes the public health system in broad strokes in order to focus the reader on basic public health goals, principles, structures, and practices. The context in which public health is practiced today has changed considerably since its historic roots in the Industrial Revolution of...

How will businesses use quantum technology in the future? What problems will a quantum computer solve? How long will it take before these devices become commercially relevant? With the first generation of quantum computers on the horizon, understanding their impact is more relevant than ever....

This chapter introduces students and research scholars to the core principles of research, emphasizing its significance in both academic inquiry and problem-solving in real-world contexts. It defines research as a systematic, logical, and ethical process aimed at generating new knowledge,...