Fairness in competitive games such as the Ultimatum Game is often defined theoretically. According to some of the literature, in which fairness is determined only based on resource allocation, a proposal splitting resources evenly (i.e., 5:5) is generally assumed as fair, and minimal deviation...

Fairness in competitive games such as the Ultimatum Game is often defined theoretically. According to some of the literature, in which fairness is determined only based on resource allocation, a proposal splitting resources evenly (i.e., 5:5) is generally assumed as fair, and minimal deviation...

The business ecosystem literature offers valuable insights into various strategic variables such as pricing, governance, and network effects. However, few studies holistically analyze how orchestrators—the core firms that motivate and coordinate the activities of ecosystem partners—combine...