Technological advancements and organizational restructuring have been linked to increased work intensification through longer workdays, increased responsibility, and increased pressure to meet high standards. Work intensification can have several negative effects such as the increase in...

This chapter determines various determinants of global health and wellbeing in relation to the Third Sustainable Development Goal of ensuring “Good Health and Well-being.” It investigates the contribution of cultural, environmental, systemic, and socio-economic factors to health outcomes and...

This research examines how brand psychological ownership, brand intimacy, and brand trust affect customer brand engagement and how customer brand engagement influences purchase intentions. Utilizing a quantitative approach, the study investigates the mediating role of customer brand engagement....