In the aftermath of global financial crises and amid increasing complexity in banking operations, understanding and managing various types of risk - especially liquidity, credit, and solvency risks - has become a global concern for financial stability. This study addresses a critical gap in the...

In the aftermath of global financial crises and amid increasing complexity in banking operations, understanding and managing various types of risk - especially liquidity, credit, and solvency risks - has become a global concern for financial stability. This study addresses a critical gap in the...

The rapid advancement in internet technologies has led to a surge in electronic word-of-mouth (e-WOM) phenomena, particularly through online reviews. This study investigates the relationship between review characteristics and consumer purchase intentions, with a specific focus on the moderating...

The purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity concerning the top tier impacts this effect and which mediators are present.This study used a single between subjects'...

Recently, Artificial Intelligence(AI) applications have been integrated into the business world. Due to AI's ability to simulate human thinking and interactions and its capacity to collect vast amounts of data, marketers believe that AI is a suitable marketing solution. The fierce competition...