This study investigates consumer reactions to mascots on e-commerce websites, focusing on how anthropomorphic visual cues influence website satisfaction, revisit intention, and purchase intention. Specifically, we examine how mascot movement affects consumers' sense of social presence and...

Capital markets depend on truthful corporate financial reporting. To assure financial statement integrity, auditors serve a critical gatekeeper role between corporations and investors. While public corporations pay audit fees, auditors ultimately serve the public interest and must uphold the...