This chapter discusses the effect of AI on student academic performance in a public university in Sri Lanka using the technology acceptance model (TAM), especially with AI tools like ChatGPT, Bard AI, and Quillbot. The application of AI in higher education also assumes a more important role in...

This study explores the impact of artificial intelligence (AI)-based technologies on leadership-based organizational communication and employee performance within contemporary workplaces. While prior research has acknowledged AI's potential in optimizing communication processes, significant gaps...

Artificial intelligence (AI) is rapidly weaving itself into the fabric of online shopping as the digital landscape evolves, having a significant impact on consumer online purchase intention (COPI). This influence manifests itself in a variety of ways, ranging from personalized product...