Influencer marketing has grown in popularity as a means for businesses to expand their audience and market their brand. However, it can be difficult to find the proper influencers, evaluate the success of campaigns, and optimize the spending on advertising. Fortunately, companies can optimize...

Due to the increasing digitization of several sectors, businesses are utilizing robotic process automation (RPA) to digitize different aspects of their operations. RPA uses computer codes and rules-based software robots to automate repetitive tasks. It has completely changed the manner in which...

The luxury industry is undergoing a profound transformation driven by Artificial Intelligence (AI), which is redefining consumer expectations, brand interactions, and value creation. This chapter examines the impact of AI on luxury consumer behaviour and experience by integrating theoretical...

Artificial Intelligence (AI) and Generative AI models and their use have significantly advanced in recent years, evolving from their historical role in automating routine tasks to now performing complex cognitive functions. As a result, it has the potential to reshape the job landscape across a...

The adoption of Artificial intelligence (AI) technology in the workplace is becoming more common, with several research highlighting both its positive and adverse influence on employee productivity (EP) and organizational performance (OP). Furthermore, there is a scarcity of research focused on...