The rapid popularization of digital technology is profoundly altering the employment landscape; especially in rural areas, the digital economy has opened up unprecedented channels to narrow the gender gap in non-agricultural employment. This study utilizes data from the China Family Panel Studies...

MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the...

With the usage of grown technologies, the hospitality area is continuously converting. Among them, virtual advertising has revolutionized patron interplay thanks to cognitive synthetic intelligence (AI). This observe examines how AI-powered digital advertising methods enhance consumer...

This chapter examines the transformative role of digital stories in marketing communications, highlighting their strategic applications, technical equipment, audience commitment, and consumer impact. As brands apply story-counting techniques to digital platforms, stories for designing brand...

The COVID-19 pandemic has accelerated the adoption of digital payments worldwide, fundamentally altering consumer behavior patterns. This study investigates the impact of digital payment trends on consumer behavior, comparing pre- and post-pandemic scenarios. It delves into the factors which...