With the usage of grown technologies, the hospitality area is continuously converting. Among them, virtual advertising has revolutionized patron interplay thanks to cognitive synthetic intelligence (AI). This observe examines how AI-powered digital advertising methods enhance consumer...

This chapter examines the transformative role of digital stories in marketing communications, highlighting their strategic applications, technical equipment, audience commitment, and consumer impact. As brands apply story-counting techniques to digital platforms, stories for designing brand...

The COVID-19 pandemic has accelerated the adoption of digital payments worldwide, fundamentally altering consumer behavior patterns. This study investigates the impact of digital payment trends on consumer behavior, comparing pre- and post-pandemic scenarios. It delves into the factors which...

The rise of digital streaming platforms has significantly disrupted the traditional models of production, distribution, and consumption in the Malaysian film industry. This shift has led to both opportunities and challenges, including democratized access to film distribution, a diversification...

Drawing on insights from an International Peer-Learning Event hosted by the OECD and the Irish Department of Education, this document summarises key evidence and insights presented by representatives from Estonia, France, and Sweden as well as practical considerations for Irish policymakers. Key...

This working paper shares findings of a literature review examining the impact of a range of digital tools on student outcomes. Drawing on systematic reviews, meta-analyses and empirical studies, this working paper delivers a balanced assessment of major digital tools, highlighting both their...

Background: This study investigates digital transformation as a moderating variable in determining the effect of digital technologies, automation, and data integration of upstream and downstream providers on supply chain performance. By filling the existing research gap, the study reveals that...