This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on...

The ever-growing presence of fake reviews on e-commerce platforms poses a significant challenge for online shoppers. These deceptive reviews, often generated by businesses to inflate sales or by competitors to sabotage reputations, can mislead customers and undermine trust in online retailers....