This chapter explores the incorporation of Artificial Intelligence (AI) in branding, particularly within the Indian market. It analyzes the impact of AI technology on branding strategies, improving consumer engagement, and addressing the problems encountered by Indian firms in embracing these...

This paper proposes transactional connectivity as a new dimension of connectivity between financial and non‐financial information. To incorporate non‐financial information into decision‐making, it must be available at the same level of granularity as financial information. A specific use...

Financial time series have been analyzed with a wide variety of models and approaches, some of which can forecast with great accuracy. However, most of these models, especially the machine learning ones, cannot show additional information for the decision maker or the financial analyst. The...