Rosário, Albérico Travassos; Aleem, Aihoor - In: Multidisciplinary Approach to Luxury Consumption and AI, (pp. 35-76). 2025
The luxury goods market has grown significantly in recent years, driven by rising disposable incomes, global travel, and the aspirational buying behaviours of emerging markets. However, this growth presents challenges and opportunities for luxury brands. The evolving consumer base is younger,...