Multidisciplinary approaches to AI, data, and innovation for a smarter world examines the technical basis, ethical issues, social repercussions, and prospects of AI-driven progress. It guides readers through the complex and ever-changing world of AI-driven transformation, preparing them to...

I. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to Neuromarketing -- 3. Recommendation Systems: Marketing...

"This book explores how AI and Generative AI (GenAI) are shaping contemporary societies. It examines the mechanisms through which they influence politics and governance, and sectors such as education and business, with a focus on their alignment with the Sustainable Development Goals (SDGs)....

Multidisciplinary Organizational Training of Human Capital in the Digital Age provides a conceptual, theoretical, and empirical framework on research focused on the formation of human capital in connection with leadership, leadership styles, management in organizations, and promotion of...

This study develops a multi-echelon closed-loop supply chain (CLSC) optimization model for durable products by considering refurbishment, recycling processes, and carbon regulation. A mixed integer linear programming (MILP) is developed for CLSC network design involving suppliers, manufacturers,...