Chau, Thi Le Duyen; Phan, Van Dan; Nguyen Pham, Tuyet Anh - In: Journal of open innovation : technology, market, and … 11 (2025) 4, pp. 1-9
This study advances sustainable entrepreneurship research by examining how cognitive, motivational, and disciplinary factors jointly shape green entrepreneurial behaviour (GEB) among university students in Vietnam. Extending the Theory of Planned Behaviour (TPB), the model incorporates...