Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache...

This chapter explores the influence of sensory marketing, which engages the five human senses (sight, sound, smell, touch, and taste), on consumer decision-making. It emphasizes the application of Multiple-Criteria Decision-Making (MCDM) methods, specifically the Analytic Hierarchy Process (AHP)...

In the Anthropocene era, the coexistence with other species and wildlife has become an ethical imperative but continues to face challenges due to anthropic pressures and anthropocentrism. Drawing from my experience as an NGO volunteer assisting sheep farmers in France to coexist with wolves, I...