Ahmad, Munir; Bishnu, Kanchon Kumar; Islam, Md Rasibul; … - In: Harnessing AI for Point-of-Sale Optimization, (pp. 197-226). 2025
This chapter explores the application of machine learning (ML) techniques for detecting and preventing fraud in digital marketing and promotional campaigns. It examines common fraud types, including click fraud, coupon abuse, identity manipulation, and network-based schemes, and reviews...