Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

The Florist – Luxury Bouquets is a Portuguese luxury e-commerce brand. Specializing in preserved flower bouquets with an innovative preservation system. The company targets middle to high-income professionals seeking convenience and premium quality. With a well-structured management team, the...

This study introduces an approach to improving the utilization of solar energy in facilities by integrating advanced machine learning (ML) techniques into solar power scheduling. Traditional methods, often constrained by static schedules, fail to adequately adapt to the inherently dynamic and...

The integration of solar photovoltaic systems into power grids has become crucial for sustainable energy development, particularly in extreme climate conditions where accurate power forecasting remains challenging. This study presents a novel multi-architecture machine learning framework with...