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~language:"eng"
~language:"spa"
~type_genre:"Article in journal"
~subject:"Consumer behaviour"
~subject:"Produktentwicklung"
~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
Produktentwicklung
Konsumentenverhalten
266
Relationship marketing
165
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164
Marketing management
109
Marketingmanagement
109
USA
86
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Article in journal
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Grewal, Dhruv
9
Kumar, V.
7
Homburg, Christian
6
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5
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4
Hennig-Thurau, Thorsten
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4
Blut, Markus
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3
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3
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Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
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Sotgiu, Francesca
3
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3
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2
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2
Bleier, Alexander
2
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2
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2
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2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,047
Journal of retailing and consumer services
1,933
International journal of consumer studies
731
International journal of hospitality management
729
Psychology & marketing
645
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of product & brand management
404
Asia Pacific journal of marketing and logistics
399
The journal of product innovation management : an international publication of the Product Development & Management Association
386
Management science : journal of the Institute for Operations Research and the Management Sciences
378
Journal of marketing research : JMR
360
European journal of marketing : EJM
358
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
335
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of international consumer marketing
313
Journal of travel and tourism marketing
313
Marketing letters : a journal of research in marketing
306
Journal of retailing
304
Journal of marketing
303
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of marketing communications
289
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
288
The journal of consumer marketing
284
Cogent business & management
280
The international review of retail, distribution and consumer research
273
The journal of services marketing
266
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
261
Industrial marketing management : the international journal for industrial and high-tech firms
254
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
296
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1
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
2
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Wu, Freeman
;
Reimann, Martin
;
Pol, Gratiana
;
Park, C. Whan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1245-1265
Persistent link: https://www.econbiz.de/10014446655
Saved in:
6
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
7
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
10
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
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