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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~person:"Terho, Harri"
~person:"Moncrief, William C."
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Beziehungsmarketing
Relationship marketing
11
B-to-B-Marketing
10
Business-to-business marketing
10
Selling
10
Verkauf
10
Salespeople
8
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Article in journal
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Terho, Harri
Moncrief, William C.
Naudé, Peter
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Casidy, Riza
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Frow, Pennie
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Payne, Adrian
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Ewing, Michael
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Henneberg, Stephan
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Itani, Omar S.
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Jaakkola, Elina
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Lacoste, Sylvie
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Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
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Ritter, Thomas
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Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Gu, Flora Fang
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Gölgeci, Ismail
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Haas, Alexander
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Keränen, Joona
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Kingshott, Russel P. J.
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Kleinaltenkamp, Michael
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Liu, Yi
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Lussier, Bruno
3
Mitręga, Maciej
3
Ryals, Lynette J.
3
Sharma, Piyush
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Steinhoff, Lena
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
The journal of personal selling & sales management : JPSSM
2
Business horizons
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
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The journal of business & industrial marketing
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ECONIS (ZBW)
11
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
4
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
5
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
6
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
7
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
8
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
9
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
10
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 100-114
Persistent link: https://www.econbiz.de/10011422779
Saved in:
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