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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~person:"Roig-Tierno, Norat"
~person:"Lim, Weng Marc"
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Roig-Tierno, Norat
Lim, Weng Marc
Laroche, Michel
41
Huarng, Kun-Huang
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Ko, Eunju
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Oghazi, Pejvak
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ECONIS (ZBW)
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1
Exchange rate volatility and international trade
Lal, Madan
;
Kumar, Satish
;
Pandey, Dharen Kumar
;
Rai, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014383123
Saved in:
2
Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals
Azmat, Fara
;
Lim, Weng Marc
;
Moyeen, Abdul
;
Voola, Ranjit
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383204
Saved in:
3
A foundational theory of ethical decision-making : the case of marketing professionals
Lim, Weng Marc
;
O'Connor, Peter
;
Nair, Sumesh
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280525
Saved in:
4
The state of the art of strategic leadership
Singh, Anjali
;
Lim, Weng Marc
;
Jha, Sumi
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014281041
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Past, present, and future of customer engagement
Lim, Weng Marc
;
Rasul, Tareq
;
Kumar, Satish
;
Ala, Mamun
- In:
Journal of business research : JBR
140
(
2022
),
pp. 439-458
Persistent link: https://www.econbiz.de/10013040675
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Guidelines for advancing theory and practice through bibliometric research
Mukherjee, Debmalya
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 101-115
Persistent link: https://www.econbiz.de/10013325455
Saved in:
10
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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